COVID-19 Charity Statement

The spirit of community continues to grow across the country as we battle the grips of this worldwide Pandemic. Suffice to say we are touched by the efforts ordinary people are going to in order to contribute to supporting those in need.

As a company we have always endeavoured to support our local causes, and in this unprecedented time we have expanded our reach to combine local and national contributions where we can. With this in mind please see below the list of our charitable contributions to organisations making a big difference:

Iconic Luxury Hotels NHS Voucher Donations >>

For every full day spa voucher purchased we pledge to donate a Twilight Spa Voucher to a local NHS hero.

Mr & Mrs Smith - NHS Night Off Campaign

Along with Cliveden House, The Lygon Arms, 11 Cadogan Gardens, and another 40+ luxury hotels across the UK, we are delighted to support Mr & Mrs Smith 'Night Off' campaign. This campaign hopes to raise funds for 1,000 NHS and Care Home Workers to receive a special night off, as a thank you for their hard work during the COVID-19 Pandemic. To find out more about this worthy cause here: www.mrandmrssmith.com/nightoff

The Hotel’s New Flags

Both The Lygon Arms and Cliveden House now display new signage and flags to represent our gratitude for the NHS.


Iconic Luxury Hotels has donated two weekend stays per property to 10ormore.com to support their #HotelsThankTheNHS campaign, to give 100 weekend breaks to NHS frontline staff to use when the health emergency is over.

Vanity Fair’s Brand-Aid Raffle

Thank you to Tatler’s Address Book we were offered the opportunity to donate prizes to Vanity Fair’s Brand-Aid Raffle, raising money for the NHS. Iconic Luxury Hotels have donated an Afternoon Tea for 2 at Cliveden House.

Health Magazine Charity Auction

100% of the proceeds raised through Health Magazines charity auction will go towards 4 charities touched by the Pandemic; The Thames Hospice, Sue Ryder Care, Women’s Aid and Age UK. Iconic Luxury Hotels has donated an overnight stay as auction prize of which the winner will have the choice of which of our 4 properties they would like to visit.

Bonham’s & JoJo O’Neill Auction

We were delighted to participate in the Bonhams and JoJo O’Neill’s #NHSCharitiesTogether auction at the end of April. The Lygon Arms kindly donated a luxurious 2 night stay including dinner to the cause.

The Handbook #LockdownHeroes

Many of our team are keens followers of The Handbook therefore when given the opportunity to contribute to their #LockdownHeroes campaign, Iconic Luxury Hotels donated a Champagne Afternoon Tea and overnight stay at our London Property, 11 Cadogan Gardens.

New Forest Empty Bowls Appeal

Once the properties closed, the Chewton Glen estate team donated the remaining produce from the kitchen gardens to the New Forest Empty Bowls Appeal. Beautifully handmade pottery bowls are filled with freshly made soup, all from ingredients donated from local restaurants and are sold together with 100% off the proceeds donated to help feed those in need. Thank you to Jen Williams of Naked Jam for the opportunity.

Maidenhead’s FoodShare Foodbank

On Tuesday 24th March the team at Cliveden House packed up the van and donated all produce left in the hotel to the local Foodshare Foodbank in Maidenhead.

Magazine Donations in Association with Gold Key

Thanks to Gold Key we were able to donate our unread and untouched collection of magazine publications to our local NHS hospitals close to Cliveden House. This is part of a project called Wingman, organised by Airline staff across the UK who have built ‘first class lounge’ experiences in hospitals across the country, giving Doctors and Nurses a place to go and unwind.

Scrub Bags for Bournemouth Hospital

Thank you to Lynne, one of Chewton Glen’s Facebook followers for sending us a request to help support her on her mission to provide beautiful handmade scrub bags to one of our local hospitals. Chewton Glen provided a box of ribbon we usually present hotel gifts in, to help complete Lynne’s creations.

Handcream for Lymington Hospital

On Friday 10th April the Chewton Glen team delivered REN moisturising hand cream to Lymington Hospital to help the staff replenish their dry hands due to increased hygiene procedures.

Our 2020 Charities

As a business we continue to support our chosen charities for 2020:

Hospitality Action

An extraordinary organisation that provides valuable support for those working within the Hospitality industry.

Chewton Glen – Wessex Cancer Hampshire

The Wessex Cancer Trust helps and supports anyone affected by cancer regardless of age, gender or type of cancer.

Cliveden House – Alexander Devine Children’s Hospice

The Alexander Devine Children’s Hospice provides vital support to children with life-limiting and life-threatening conditions, and their families, across Berkshire and the surrounding counties.

The Lygon Arms – Midland’s Air Ambulance Charity

Midlands Air Ambulance Charity (MAAC) operates and funds three air ambulances covering six Midlands counties including Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands.

11 Cadogan Gardens – Kensington & Chelsea Foundation

The charity supports local projects which reduce isolation and exclusion, develop skills and employment opportunities, and help children and young people to have the best chance in life.